What Is Your Obsession?

I was thinking this morning that having one is not such a bad thing...

A lot of people I meet comment on my Jim Morrison "obsession." Although to some people, I may appear a little weird, others find it intriguing, and they remember me when they hear a Doors song or his name (which is super cool!!).

It's sort of branding in a way.

When I follow-up with sales leads, for instance, a great majority mention Jim Morrison on our first phone call.

As they teach in BNI (Business Network International), we all need a "hook" -- something people will remember us by. For me, my "hook" is Jim Morrison, and I couldn't be more proud of it!

How to Create a Social Media Marketing Schedule

If you've dabbled in social media for awhile, you've probably noticed that it's a time consuming -- you can lose hours just reading posts, looking at photographs, following links, listening to videos and chit-chatting with friends (e.g., socializing).

Although social media is a fun chore, for it to make business sense, it needs to be a productive chore.

John D. Leavy,  the founder of InPlainSite Marketing, a digital-marketing strategy firm, and author of Outcome-Based Marketing: New Rules for Marketing on the Web, provides a social networking agenda in his article How to Create a Social Media Marketing Schedule.