I was thinking this morning that having one is not such a bad thing...
A lot of people I meet comment on my Jim Morrison "obsession." Although to some people, I may appear a little weird, others find it intriguing, and they remember me when they hear a Doors song or his name (which is super cool!!).
It's sort of branding in a way.
When I follow-up with sales leads, for instance, a great majority mention Jim Morrison on our first phone call.
As they teach in BNI (Business Network International), we all need a "hook" -- something people will remember us by. For me, my "hook" is Jim Morrison, and I couldn't be more proud of it!
Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
Friday, April 13, 2012
Tuesday, November 29, 2011
How to Create a Social Media Marketing Schedule
If you've dabbled in social media for awhile, you've probably noticed that it's a time consuming -- you can lose hours just reading posts, looking at photographs, following links, listening to videos and chit-chatting with friends (e.g., socializing).
Although social media is a fun chore, for it to make business sense, it needs to be a productive chore.
John D. Leavy, the founder of InPlainSite Marketing, a digital-marketing strategy firm, and author of Outcome-Based Marketing: New Rules for Marketing on the Web, provides a social networking agenda in his article How to Create a Social Media Marketing Schedule.
Tuesday, August 9, 2011
Do you think Facebook should be nervous about Google+?
I was invited to join Google+ about three or so weeks ago. In that time, I've piddled around with circles, have posted a few links and have commented on other people's posts. But, I haven't made a concerted effort to use it like I use Facebook... yet.
Do I think Facebook has some serious competition here? I sure do!! Google+ takes what we know and like about Facebook and makes it better in a lot of ways:
Circles
My absolute favorite feature of Google+ is, without a doubt, circles. What I like about circles is that it provides an efficient way to organize your contacts by friends, family members, peers, clients, whatever... Then, on your wall, you can filter your news stream by circle, which makes it easy to weed out "the noise." Since I am anal about organization, circles are right up my alley!
Layout
In terms of look and feel, Google+ and Facebook share similar designs. Comparing the two, Google+'s profile page is way less cluttered than Facebook's. Google+ utilizes a two-column layout versus Facebook's three-column layout. There's more white space in Google+, which is easier on the eyes (and brain).
In Google+, underneath the profile picture, is a "Send an email," button which makes it quick & easy to send a private message. I like this feature much better than Facebook's rather obscure "Send a New Message."
No More Typos
In Google+, you can actually edit posts. I sure wish Facebook had that feature.
Navigation
Another thing I like about Google+ are the icons adjacent to the search bar, which makes it easy to navigate the site.
Quick Access to Google Tools
The toolbar at the top of the page is an easy click to all your favorite Google tools and gadgets, which makes Google+ not only a social networking site but also a productivity site.
Everything in one place--how cool is that?!! Now that I think about it, I'm going to make Google+ my start page!
If you are not yet part of Google+ and would like to be invited to join, please drop me a line.
Do I think Facebook has some serious competition here? I sure do!! Google+ takes what we know and like about Facebook and makes it better in a lot of ways:
Circles
My absolute favorite feature of Google+ is, without a doubt, circles. What I like about circles is that it provides an efficient way to organize your contacts by friends, family members, peers, clients, whatever... Then, on your wall, you can filter your news stream by circle, which makes it easy to weed out "the noise." Since I am anal about organization, circles are right up my alley!
Layout
In terms of look and feel, Google+ and Facebook share similar designs. Comparing the two, Google+'s profile page is way less cluttered than Facebook's. Google+ utilizes a two-column layout versus Facebook's three-column layout. There's more white space in Google+, which is easier on the eyes (and brain).
In Google+, underneath the profile picture, is a "Send an email," button which makes it quick & easy to send a private message. I like this feature much better than Facebook's rather obscure "Send a New Message."
No More Typos
In Google+, you can actually edit posts. I sure wish Facebook had that feature.
Navigation
Another thing I like about Google+ are the icons adjacent to the search bar, which makes it easy to navigate the site.
Quick Access to Google Tools
The toolbar at the top of the page is an easy click to all your favorite Google tools and gadgets, which makes Google+ not only a social networking site but also a productivity site.
Everything in one place--how cool is that?!! Now that I think about it, I'm going to make Google+ my start page!
If you are not yet part of Google+ and would like to be invited to join, please drop me a line.
Sunday, July 17, 2011
Why social media is important for your business
These days the old ways of doing business still work (telephone, email, face-to-face meetings), but if you want to shake things up a bit, add social media to your marketing mix!
I recently launched a website in memory of Jim Morrison (www.jimmorrisonproject.com). During its year under development, I created social media profiles to help create a buzz:
When I launched my site on July 3, the 40th anniversary of Jim Morrison's death, my social media marketing efforts paid off as my site received 995 visitors on its first day!!
That is why I think social media is important for your business.
I recently launched a website in memory of Jim Morrison (www.jimmorrisonproject.com). During its year under development, I created social media profiles to help create a buzz:
- Twitter - summer 2010 - 2,973 followers
- Facebook - fall 2010 - 485 followers
- Tumblr - spring 2011 - 29 followers
When I launched my site on July 3, the 40th anniversary of Jim Morrison's death, my social media marketing efforts paid off as my site received 995 visitors on its first day!!
That is why I think social media is important for your business.
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