Tuesday, November 29, 2011

How to Create a Social Media Marketing Schedule


If you've dabbled in social media for awhile, you've probably noticed that it's a time consuming -- you can lose hours just reading posts, looking at photographs, following links, listening to videos and chit-chatting with friends (e.g., socializing).

Although social media is a fun chore, for it to make business sense, it needs to be a productive chore.

John D. Leavy,  the founder of InPlainSite Marketing, a digital-marketing strategy firm, and author of Outcome-Based Marketing: New Rules for Marketing on the Web, provides a social networking agenda in his article How to Create a Social Media Marketing Schedule.

Sunday, November 20, 2011

Color Psychology and Online Marketing

In 2001, I wrote an article on how to choose colors schemes, which is still a top landing page on my site. Color has the ability to elicit all kinds of emotions, so picking a color scheme that will reflect the tone of your business (logo, website, business cards, etc.) is an important first step.

One of my favorite sites is color combos, which makes choosing complimentary colors easy and is great for researching color schemes.

This morning I came across an article entitled Color Psychology and Online Marketing, which not only discusses color theory, but also what to watch out for if your website is targeted toward an international audience. The last thing you want to do is insult your customers by using the wrong colors.

Friday, November 4, 2011

New Site Launched: Aerovex Systems

I am pleased to announce the launch of Aerovex Systems's new website. The site was developed in Joomla 1.5 and features an online store geared toward high-end hair and nail salons. Search engine optimization was provided by Debi Norton of BRAVO! Interactive Media, who worked in collaboration with Indigo.

Thank you, Jacob Hodara, for your help with the development of this project.

www.aerovexsystems.com